Meet Our Executive Team
Laurent Bertrand
Co-Founder and Chief Executive Officer
Laurent is one of the founders of BetterTradeOff, a Singapore FinTech company established in April 2015. He became CEO in July 2019. He oversees the global business operations and sets the strategic direction for its next phase of growth into a global innovative company that makes a lasting difference in the lives of others. Laurent brings over 20 years of international experience in delivering large-scale transformation through tech, notably in Wealth Management and Private Banking. Prior to BetterTradeOff, he established and headed Data and Analytics for UBS Wealth Management APAC while leading large transformation programs for front office and owning the product management for multiple key topics like client information, regulatory reporting etc. Laurent has served as Chief Operating Officer working to establish the first branch in Asia of a Swiss Private Bank, strategy consultant for BCG and Head of IT for L’Oreal. Laurent has a Masters in Business Administration from INSEAD, a Master of Science in Engineering Physics from KTH Royal Institute of Technology and a Master of Science from CentraleSupélec in Aerospace. Laurent is actively involved in voluntary work with the Rotary Club of Queenstown, Singapore. He believes in the old proverb: “give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime”. Laurent, Robert and Vincent founded BetterTradeOff with the ambition to increase Financial Inclusion by allowing everyone, everywhere, irrespective their wealth and financial experience, to access good advice and plan for their and their family’s financial future with confidence. During his leisure time, he enjoys spending time with his family, skiing and playing golf.
Cedric Gouliardon
Group Chief Operating Officer and General Manager Asia
Cedric joined BetterTradeOff in October 2018; he was one of the first seed investors in the company in July 2016. He oversees the administrative and operational functions of the company and provides executive leadership and strategic direction for the development and execution of key initiatives across Asia, Europe and the Middle East. As a seasoned executive with over 20 years of international experience in the technology and telecommunications industries, Cedric is a strong business leader with a proven track record in building the capabilities of a driven and diverse team, and leading multicultural teams. His previous role was Chief Technology Officer at multinational Internet firm MyRepublic, where he built and led the teams that develop the next-generation network supporting the company’s innovative product and service offerings to consumer, enterprise and carrier segments across Singapore, Indonesia, Australia and New Zealand. He previously held senior executive positions in the telecom and tech industries in Europe and Asia. Cedric holds a Master’s in Telecom Engineering from Télécom Paris and an MBA from INSEAD. He enjoys playing golf, skiing and spending quality time with his wife and three sons.
Sylvain Thiebaut
Chief Technology Officer
Sylvain joined BetterTradeOff in September 2016, and is an investor since June 2018. He is responsible for all aspects of the company’s technology and IT, and leads the technology team to deliver product innovations that support the execution of the company’s vision and strategy. Sylvain brings 15 years of experience in the .net industry and is an expert software architect. Prior to BetterTradeOff, he was the R&D Team Manager and Software Architect at Betclic Everest Group, where he was in charge of driving innovation for engineering, as well as studying and implementing frameworks for the engineering team to scale the business. Sylvain also played an active role in the conception of new mobile applications and platform at Betclic. His expertise in architecture and software development first developed during his time as a senior .net consultant at Arolla, and as a Project Manager and Software Engineer at Knowmore. Sylvain graduated with an MBA from Montpellier Business School and an MSc Computer Science from ESIEA. He enjoys reading about engineering and Sci-Fi, cheese and wine tasting, as well as traveling.
Shannon Cullum
Chief Marketing Officer
Shannon has worked in the world of marketing and communications for over 25 years, including 9 as a CEO with leading multinational ad networks Saatchi & Saatchi and Mullen Lowe. He's held executive positions in Canada, the U.S, Europe and Asia Pacific, while living in cities as diverse as Toronto, Chicago, Jakarta, Shanghai, Bangkok, Moscow and Singapore. And consulted across a diverse range of marketers and brands, including: Procter & Gamble, Unilever, The Coca-Cola Company, Google, Toyota, Levis, Danone, Uniqlo and FWD Insurance; while working on hundreds of multimedia brand campaigns, spanning 30 plus countries and over 20 consumer categories.
Paulo Varela Nunes
Head of Sales, Europe
Paulo is responsible for business development in Europe- bringing over 25 years of experience in financial services, including 11 years at BlackRock, where for 5 years he was responsible for leading the iShares/Wealth sales team covering a wide range of financial institutions like family offices, banks and insurers. He was also a member of BlackRock's Dutch management team. He's held several sales positions at leading institutions, including Fidelity, Delta Lloyd Asset Management & Securities and Rabobank. He started his career at the Dutch Central Bank. Paulo holds a Bachelor’s Degree in business economics from the University of Applied Science in Amsterdam, CEFA from IBO in Zeist, and is a chartered CAIA member. In his free time he enjoys playing golf, going to the gym, and travelling to new destinations with his family.