The Digitalising Financial Advice Report
Offering online financial planning led to a 20% increase in sales
Digital advice is the missing link in the effective sale of financial products online. Financial intuitions are struggling to replicate their offline sales and advisory model online. Existing digital solutions are either too simple to be credible, or too complex to scale. Learning gained from various projects with banks and insurers found that a hybrid advice model – where consumers and advisers can plan together, or independently, on the same platform – was most effective in meeting consumer needs and driving sales. This model unlocks four key drivers: